In 2008, I took on the challenge of expanding this prominent Unilever brand beyond its stronghold in India and Indonesia. I did that effectively and successfully along with creating a long-sustaining social mission campaign – Help A Child Reach 5 (HACR5) as one of the key creative leaders of the team spanning multiple countries – India, Indonesia, Colombia, and Singapore. After multiple effective and award-winning campaigns today, Lifebuoy is sold in over 100 countries and is the world’s 4th most chosen FMCG brand. Although my journey with Lifebuoy concluded in 2019, the social mission and its success continue today.