ABOUT
A storyteller with 25 years of advertising, branding, and designing, with a track record of delivering impactful, effective and award-winning, campaigns on global brands. I like finding and telling stories, building brands and understanding diverse minds. I am a natural leader with experience in building and nurturing creative teams. What gets me going is solving seemingly unsolvable problems
Giovanni Laudadio – Linkedin: I had the pleasure of working with Ateet when he was leading the creative on several projects for a Hand Dishwash category of Unilever, spanning from Latina America to South Africa to Southeast Asia, where we were able to consistently achieve great consumer response and, above all, bring our mission and strategy to life.
His collaborative spirit and ability to bring together diverse perspectives were instrumental in the success of projects.
Ateet’s can-do attitude and commitment to excellence were evident throughout our collaboration. He consistently demonstrated a remarkable ability to overcome challenges and deliver exceptional results. He always showed passion, instinct, and an eye for detail.
I was impressed with his ability to deeply understand diverse cultures and tailor campaigns to resonate with specific markets. His expertise in cross-cultural communication has been invaluable for me and the success of the business.
Kosala Hewamadduma – Linkedin : Mr Ateet Shroff left a profound impact on the brand Blueband while he was the creative head on it from 2018 to 2024. His ingenious campaigns not only fuelled the brand’s global expansion but also curated variant initiatives that enhanced brand recall and brand power across diverse markets.
Ateet’s strategic guidance led to a unified brand identity globally. His brilliance extended beyond creative excellence; his acute business acumen ensured that each campaign resonated with success, driving the brand forward. What truly sets Ateet apart is his empathy and intuitive understanding, nurturing a creative environment through gratitude and exceptional emotional intelligence.
In today’s realm, Ateet personifies an archetype of a modern creative director, his creative skills, strategic brilliance and unwavering dedication make him an invaluable asset to any team, and he is highly recommended for his unparalleled creativity and strategic brilliance to any CMO seeking excellence.
Nhu Tran – Linkedin : For me, leaders like Ateet are a rarity, especially in the drastic world of advertising. He sees the best in everyone, appreciates the uniqueness of each talent, and respects individual speeds of healthy growth. Under his guidance, I’ve found a unique balance of self-assurance and the drive to improve; he has made me feel ‘enough’ yet always eager to ‘do better.’ His strategic vision consistently drives our team to excel, while his approachability and wisdom foster a safe and open working environment. Having worked alongside Ateet for five years, my respect and admiration for him have deepened. I will envy anyone who has him as a leader because the opportunity to work with a great human being like him is just thinner than air.
Daniel Kee – Linkedin : I’ve worked with Ateet for almost 10 years, in MullenLowe Singapore. He’s been a rock and a deft hand on Global accounts like Unilever’s Lifebuoy and Sunlight. Since 2020, as a Group Creative Director, he started overseeing a significant percentage of our Unilever portfolio, and consistently outperformed on Sunlight, elevating the agency evaluation score to an unheard-of 5/5 over consecutive years. For context, Sunlight was a 2/5 before Ateet took the reins. He also grew our Upfield account with his work on Blue Band margarine to the significant size it is today. Ateet’s work is exported to every continent worldwide, and to that end, he consistently demonstrates the agility to ideate and deliver for the global markets. Ateet is steady, dependable, possesses creative heft and most importantly, is a perfect creative partner to any client. He is blessed with the ability to lead conversations with clients that many creatives struggle with. In the 10 years, his drive has never waned, and no matter how busy, he’s always been happy to offer his leadership and experience in new business pitches. He has trained, developed and nurtured groups of younger creatives under his care who will also attest to his qualities as a creative mentor. If an agency or a brand needs creative leadership with a view of the big picture and feet on the ground, I can think of a few senior creatives with better temperament, attitude and assuredness than Ateet.
Over 25 years, I’ve worked across 3 countries, producing work for more than 15 countries. Understanding the diverse minds across countries and cultures is what excites me. I’ve been lucky enough to work on and shape some of the very unique and iconic global brands.
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