Lifebuoy Handwash
Superfast handwash
The task was for Lifebuoy Handwash to stand out against a dominant market leader across the globe, while Lifebuoy had the baggage of being a poor man’s brand back in 2011. The idea that kids won’t slow down so hence your soap has to be faster truly resonated across India, Argentina, Pakistan, and Saudi Arabia.
Result – success in the market and a Global Effie 2012 (lead medium film).
Hulk of Handwashes
It really hits home when the product innovation follows the essence of the brand or the campaign idea. In the case of Lifebuoy Handwash, while the campaign ‘Only 10 seconds to kill germs on your hands’ the brand team came up with a product innovation – a handwash that turns green in precisely 10 seconds, the time it takes to kill germs! A handwash that turns your hands green, while killing germs – sounds like Hulk – the Hulk of hand washes!
CLIENT
Lifebuoy, Unilever
PROJECT DATE
2013
CATEGORY
Brand Building | Personal Care
Result – It was super effective and successful in the market and also picked up an Effie 2013.
Hands teach
The COVID-19 pandemic gave Lifebuoy a new mission – to remind people to keep their hands germ-free. We chose to release health pleas in the form of public service announcements instead of advertising the product. These were deployed in partnership with Google to reach the right audiences. A handwash guide for people, especially kids, for them to remember how to wash their hands thoroughly.
CLIENT
Lifebuoy, Unilever
PROJECT DATE
2020
CATEGORY
Brand Building | Personal Care