With all the work by fantastic client teams and the agency team, the brand Lifebuoy after these years was so successful that extending it beyond just bathing and handwashing was inevitable. Below are examples of where all the brand was taken.
Lifebuoy – Dishwashing
What can a hygiene soap say in the already cluttered market of dishwashing? Since the brand Lifebuoy is about busting the myth and educating, I simply challenged one of the cliches of the category – checking the plate with a finger to see if it squeaks.
Lifebuoy, Unilever
2022
Brand Building | Personal Care
Lifebuoy – Floor
The narrative of this campaign was inspired by the silly home video of my daughter. It’s simple, charming, and achieved intended impact effortlessly. While I get inspired by good advertising, of course, my preference lies in discovering narratives from life around us – stories that are familiar yet remain unseen on the screen.
Lifebuoy, Unilever
2020
Brand Building | Personal Care
Lifebuoy – Shampoo
Like many of my work, this one too is inspired by real-life – from my then-five-year-old daughter who was excessively fixated on her appearance back then, and I thought to myself that I hope as she grows up to learn that being virtuous is more important than merely looking good…
Lifebuoy, Unilever
2017
Brand Building | Personal Care
