Love nature?

Quix, a brand of dishwashing in Chile wanted to launch this product innovation – A truly all-natural dishwashing liquid. It was fun creating this campaign for TV and social media, which achieved its objectives and noteworthy success in the Chilean market. The simple idea was – If you love nature, you’ll love New Quix – demonstrated through a tree hugger. And the way it was taken to social media was even more interesting. Please see below…